A company can have the best people in the industry,but without the right connections,it still won’t be successful. This is why it’s important for you to position yourself as an authority in your niche. One of the ways to do that is to determine the faces of the company and make sure they are visible to prospective customers or clients.
Here’s how you can position your company as a figure of authority:
Connect Your CEO with the Right People
For many companies,it’s the CEO that is the face of the company by default. If this is true for your business as well,you’ll want your CEO to be friends with people who can boost your company’s image. A successful business coach,for instance,will be a good friend for a serial entrepreneur working on their next venture. A food blogger and a food stylist would be a perfect fit. A publisher can be the best friend of your marketing company. The connection tells people that a person of authority trusts your CEO,which translates to them becoming more likable to customers or clients and being more successful in lead generation not just in Hong Kong,but even worldwide.
Find Talks for Your C-Suite Executives
This can also be for the primary face of your company,but there’s no need to limit yourself to one. There are several leaders in your company,and each of them may be experts in their own field. Getting them engaged in talks will position your company in each field as a business to watch.
Get your head of brand,culture,or human resources to talk about manpower. Get your CFO to discuss how SMEs can stay afloat. Your product development lead can talk about logistics or manufacturing. This way,you’re not getting a boost in your main industry,but you are also building your reputation in other partner industries.
There are several ways to build your authority as a brand. To get your name out there,leverage your experts and use their skills to boost your company’s visibility.
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